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Company Description

IRC is a full service market research company which utilizes globally standard methods in order to help clients build long-term relationships with customers. IRC aims at providing businesses with competitive advantage and value added business solutions. With the use of special statistical approaches according to client needs, tangible, effective and measurable results are gained. The company has senior-level professionals each of whom handling international clients whose markets are spread world wide.

IRC offers its services in the following areas: 

  • B-to-B and B-to-C research

  • Opinion polls

  • advertising and media studies

  • retail

  • automotive/ motor bike

  • tourism

  • food industry

  • pharmaceutical

  • financial

  • consumer electronics

  • home appliances

  • tile and ceramic

  • Online research

  • Cosmetic and health care products

IRC in one view :

  • Established in : 2003

  • Number of employees : 300

  • Number of interviewers : 450

  • Active and expert in both quantitative and qualitative researches

  • Cities Covered :

Face to face interviewing:
Provinces: Tehran, Isfahan, Fars, North Khorasan, Razavi Khorasan, South Khorasan, Gilan, Mazandaran, Ilam, Kordestan, Khoozestan, Kohkiloye va Boyerahmad, Gom, Ghazvin, Markazi, Hamedan, West Azerbaijan, East Azerbayjan, Boushehr, Sistan va Balouchestan, Ardebil, Zanjan, Kermanshah, Lorestan, Hormozgan, Yazd, Semnan, Golestan, Kerman.

 

Main Cities: Tehran, Isfahan, Mashad, Ahvaz, Shiraz, Tabriz, Rasht, Oroumieh, Qom, Ghazvin, karaj, Arak, Hamedan, Boushehr, Ardebil, Zanjan, Sanandaj, Kermanshah,  Birjand, Bojnoord, Sari, Ilam, Yazd, Zahedan, Khoram Abad, Bandar Abas.

 

Small Cities and Rural Areas: now covering more than 150 cities and rural areas.

 

Telephone interviewing:

  • All cities and rural areas.

Focus Groups:

  • Tehran, Mashhad, Isfahan, Shiraz, Tabriz, Ahvaz, Rasht.
     

IRC's President - Mr. Mohsen Nasiri - is The Esomar Representative in Iran

All research projects in IRC are conducted in accordance with the provisions of the ICC/ESOMAR International Code of Marketing and Social Research Practice

IRC has a professional premium grade from Iran Statistical centre regarding the projects execution in the course of economical, social and household.

IRC is one of the Board member of Iranian Marketing Research Association ( www.IMRA.ir )